Everything you need to know about affiliate programs and how they ensure passive income.
The crypto industry has shaped and put in mainstream many community-oriented frameworks for promotion. Today’s article will dive into one of the most beneficial for users – affiliate programs. What are affiliate programs, how do they work, and why they are the essence of community-building? The topic will be topped with examples of the most popular affiliate programs to choose from.
What Is an Affiliate Program
Crypto affiliate programs provide an opportunity for individuals, influencers, and businesses to earn commissions by promoting cryptocurrency-related products and services. By putting it simply, crypto companies offer entities to promote the product within their channels for recurring commissions, providing affiliates (this is what the entities who promote a product called) with a stack of facilities: marketing materials, dashboards, etc.
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This allows crypto companies to establish a separate promotion channel with moderate objectivity, combining influential marketing and referrals all at once. The outcome is a win-win: affiliates receive profits while the company is promoted nearly independently, with the marketing infrastructure being distributed between users. One of the many iterations of decentralization.
How Affiliate Programs Work
Typically, affiliate programs operate on a performance-based model: affiliates receive proportional compensation for driving traffic, leads, or sales to the crypto services. The commissions are also calculated upon number of referrals, volume of transactions, size of referral discount, or the lifetime value of driven customers, providing affiliates with multiple earning opportunities and (crucially) potential for passive income.
While affiliate programs envisage an individual promotion for the returns, crypto companies tend to support affiliates with specific features and resources. This may include access to marketing materials, detailed promotional data, educational resources, and even personal account managers.
As for the commissions, they typically support a variety of payment options to accommodate affiliates worldwide. Payments are commonly made in Bitcoin (BTC), Ethereum (ETH), and stablecoins.
Most Popular Affiliate Programs
Kraken Affiliate Program
Kraken’s affiliate program stands out for its 20% recurring commissions and lengthy 180-day cookie duration. This means the approved affiliate applicant can earn commissions if referred users trade within 6 months of following the link.
Just like the majority of exchanges, Kraken targets established content creators and crypto influencers. Ones are provided with text links and banner ads, as well as clicks and conversion tracking, transforming the affiliate program into an all-in-one digital dashboard.
This allows affiliates to choose the strategy for driving referrals – from posting themed media content to strategic banners on high-traffic pages. All for the elaborated promotion and opportunity for the clients to earn passive income.
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WhiteBIT Affiliate Program
The hallmark of WhiteBIT’s affiliate program lies in its diverse and at the same time exclusive approach for picking the affiliates. While a majority of companies stream their preferences to crypto influencers, one of the largest European crypto exchanges is also ready to foster educational businesses, mobile, and even individual customers with a network of traders.
All of the entities are open to up to 60% commissions, a smart conversion dashboard, and round-the-clock support. Letting alone an exclusive approach on the returns and discounts for referrals, a first look on which can be taken via profit calculator. Besides, WhiteBIT also offers a basic affiliate feature – a suite of graphical and marketing materials to work with.
OKX Affiliate Program
OKX can boast of one of the most popular affiliate programs with over 15,000 affiliates involved. Such a vast network is granted with decent commission (20,000 USDT/month on average), swift application flow, and 24-7 support from an account manager.
The main feature of the OKX affiliate program is the ability to partner with sub-affiliates. Simply put, affiliates can build and manage their team and work together specifically to expand the reach of OKX promotion. On top of up to 50% commissions and exclusive rewards for referrals, the OKX affiliate program shares the top spot alongside other decent affiliate options.
Why Affiliate Programs Matter
Affiliate programs have become a cornerstone of the crypto industry’s growth, creating a win-win for both companies and participants. They not only drive user acquisition in a decentralized manner but also empower individuals to take part in the ecosystem’s expansion while earning rewards.
By building trust, increasing engagement, and incentivizing promotion, affiliate programs fuel wider adoption and foster a more interconnected crypto community. As the space evolves, these programs will continue to play a pivotal role in shaping the future of cryptocurrency, offering vast potential for those ready to seize the opportunity.
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Paul Osadchuk
Paul Osadchuk is a digital journalist specializing in cryptocurrency and Web3 topics. He writes for GNCrypto, Cryptoslate, and Foresight News EN, and maintains analytical blogs on TradingView, Binance Square, and CoinMarketCap. With over five years of experience in marketing and PR for crypto and Web3 companies, he has gained deep industry insight and expertise in crypto trading.