Coinbase has received regulatory approval to launch its platform in Argentina, marking a significant step in its global expansion strategy.
The company secured a Virtual Asset Service Provider (VASP) registration from Argentina’s National Securities Commission (CNV), allowing it to operate within the country’s legal framework for virtual assets.
With millions of Argentinians using cryptocurrency daily, Coinbase aims to provide a secure and regulated platform for digital asset transactions. Argentina has witnessed a growing reliance on cryptocurrency due to persistent economic challenges, including inflation and currency volatility.
According to a Coinbase-funded study, 87% of Argentinians believe that blockchain technology provides them with opportunities to achieve financial independence.
Most investors (76%) believe cryptocurrency holds promise for resolving their financial problems and nearly eight out of ten (79%) are willing to accept compensation through digital assets. Daily crypto operations in Argentina achieve new highs as the country witnesses five million users using digital currencies in their transactions.
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Coinbase Strengthens Local Operations Under Matías Alberti’s Leadership
The Argentine Coinbase operations now fall under Matías Alberti’s direction, who took on this role as their new leader. The crypto industry benefits from Alberti’s extensive background in fintech because he has worked previously at Buenbit and Clara.
His operational understanding together with his experience in strategic planning and market penetration strategies will propel Coinbase to dominating success in Argentina. Fabio Plein lauded Matías Alberti’s local market knowledge because he saw how it would benefit Coinbase’s operations in the Americas.
Coinbase plans to introduce localized services, including Spanish-language support, integration of local payment methods, and dedicated customer service as part of its strategy. The company works to deliver a platform experience matched to Argentinian user needs while preserving regulatory measures and cybersecurity standards.
Emphasis on Security, Regulation, and Financial Education
Coinbase has built a reputation as a trusted platform with a strong focus on security and regulatory compliance. As it enters Argentina, it remains committed to upholding these standards by implementing advanced fraud prevention measures and secure transaction protocols.
Plein reiterated the company’s dedication to providing a safe and user-friendly platform. In addition to offering a secure exchange, Coinbase will launch educational initiatives to help users navigate the crypto ecosystem.
By promoting financial literacy, the company seeks to empower Argentinians with the knowledge required to make informed decisions regarding digital assets. Education will be key in increasing user confidence and expanding crypto adoption nationwide.
Meanwhile, on the regulatory front, the Commodity Futures Trading Commission (CFTC) has announced a series of public roundtables to address evolving market trends, including digital assets.
Acting Chairman Caroline D. Pham emphasized the importance of transparency and public engagement in shaping policy approaches. The CFTC’s initiative aims to ensure a forward-looking approach to market shifts while protecting participants and fostering economic growth.
Coinbase’s entry into Argentina marks a pivotal development in its mission to promote economic freedom through cryptocurrency. By focusing on security, compliance, and education, the company is positioning itself as a reliable platform for Argentinians seeking financial stability amid economic uncertainty.
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