- USD1 launches first stablecoin loyalty program to reward active users.
- Alt5 Sigma deal gives WLFI power to mint stablecoins.
- Rapid growth positions USD1 as a strong Tether and Circle rival.
World Liberty Financial’s USD1 stablecoin has surged to a market capitalization of $2.2 billion in less than three months. Reportedly, the company is also launching a loyalty rewards program, which will facilitate additional adoption and prolonged usage.
USD1 has been registering daily trading volumes of approximately $500 million, a speed that the executives claim is superior to that of its competitors, such as Tether and Circle. They also consider some of this momentum to be due to an early airdrop, which grew its user base quickly and raised its market awareness.
Also Read: Shiba Inu Whale Transfers Surge Without Price Crash
New Loyalty Program to Boost Adoption
The new rewards program will enable holders to receive incentives for using and spending the stablecoin. Based on airline loyalty programs, the program is said to be the first of its kind in the stablecoin industry. Executives think it will make users want to hold and spend USD1 rather than convert it back to fiat or to other cryptocurrencies.
Expansion plans are being reinforced by a $1.5 billion deal with Alt5 Sigma, a technology provider focused on stablecoin infrastructure. The contract entails the sale of WLFI governance tokens to Alt5 Sigma, which can then mint and redeem stablecoins. This is likely to boost USD1’s position in international markets.
Competitive Positioning in the Market
WLFI leadership emphasizes that it avoids long-term revenue-sharing arrangements with distribution partners. They argue that this independence makes them more appealing to exchanges competing with Coinbase, a major stakeholder in Circle.
The executive branch has a mix of cryptocurrency and conventional finance experience, as well as connections to the Trump family, which it claims assists in closing the gap between virtual assets and mainstream markets.
Its sharp value growth, the introduction of a first-of-its-kind loyalty program, and strategic collaborations are establishing USD1 as a powerful contender to stablecoin monopolies. The company’s leadership says the focus now is on expanding adoption and solidifying its place in the market.
Also Read: Ripple’s XRP Ledger Supports Singapore’s Drive for Regulated Tokenisation
