- CZ urges Coinbase to list more BNB Chain projects inclusively.
- Debate erupts as Zhao challenges exchange listing standards and fairness.
- BNB Chain’s growth sparks fresh calls for cross-ecosystem collaboration.
Binance co-founder Changpeng Zhao pushed Coinbase today to consider listing more projects from BNB Chain, arguing that inclusivity across ecosystems would boost liquidity and benefit users. He noted that Binance now lists tokens built on Base, Coinbase’s Ethereum layer-2, as evidence that cross-chain support is feasible and rewarding.
Changpeng Zhao emphasized his tone as advisory rather than promotional, insisting he is not urging trades but recommending a broader listing strategy. He framed the move as part of a vision for exchanges embracing openness and diversity across chains.
His call ignited debate across the crypto community, with supporters praising his ecosystem-wide view and detractors accusing him of hypocrisy. Some critics pointed out that Binance itself has not fully supported all BNB Chain projects, and they urged Zhao to practice before preaching. Others raised concerns over language compatibility and ticker standardization on Coinbase, especially for Chinese projects.
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Zhao pushed back on those objections, dismantling arguments that technical or linguistic barriers should prevent listings. He also referenced a previous post of his, where he defended delisting resistance by saying exchanges must enforce standards — now he urges that those standards apply to all chains equitably.
Discord Around Standards and Reciprocity
Critics cited Zhao’s earlier stance that exchanges only list “strong” projects, suggesting he now contradicts himself by pressing Coinbase to widen listings. Some questioned whether Zhao is seeking advantages for Binance or BNB Chain. Despite that, his supporters viewed the message as a call for fairer cross-chain policy.
Among BNB Chain heavyweights missing from Coinbase are Venus, Ren, MOBOX, Biswap, and BinaryX — all platforms holding substantial total value locked (TVL) and active communities. Only PancakeSwap currently appears on Coinbase among BNB Chain projects, even though many others surpass it in TVL and usage metrics.
Meanwhile, BNB itself recently surged to a new all-time high, striking $1,375 amid strong market momentum. That rally has raised interest in underlying BNB Chain ecosystems and increased calls for broader exchange support.
Zhao’s message to Coinbase raises fundamental questions about whether leading exchanges will evolve toward cross-chain inclusivity or maintain rigid, isolated listings. As debates continue, the listings that exchanges choose may shape the narrative of interoperability in crypto.
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