Coinstore, a global crypto exchange with over 10 million users, has concluded its annual Pizza Festival, commemorating Bitcoin Pizza Day with a multi-channel campaign that combined cultural nostalgia, Web3 participation, and real-world impact.
Themed “No Pizza, No Peace,” the event ran from May 22 to June 4, activating users across digital platforms and physical events.
Pizza Meets Protocol: A Nod to Crypto Origins
The festival honored the 2010 milestone when 10,000 BTC were exchanged for two pizzas—the first real-world crypto transaction. Coinstore revived this symbolic moment with a campaign that positioned pizza as a bridge between blockchain culture and mainstream engagement.
Online-to-Offline Activation: Tasks, Tokens, and Touchpoints
Partnering with TaskOn, Coinstore launched an incentivized mission campaign, distributing a $10,000 prize pool across user-generated social content, on-chain tasks, and airdrop participation.
The highlight was the offline “No Pizza, No Peace” party held at ODEUM, Jio Space, where industry pioneers, local users, KOLs, and Web3 builders gathered to celebrate.
🍕 Recap: Coinstore’s Bitcoin Pizza Day 2025 — No Pizza, No Peace!
On May 23rd, Coinstore hosted our first-ever offline Bitcoin Pizza Day event and it was an incredible success! Held at Odeum, Jio Space, PJ, we brought together the Web3 community for a day filled with purpose,… pic.twitter.com/0vgf1TdS2U
— Coinstore (@CoinstoreExc) May 24, 2025
Charity: Pizza as a Social Protocol
Coinstore also initiated a pizza donation campaign in collaboration with MEW, Cryptobilis, TaskOn, and other Web3 brands. The initiative delivered pizzas to underserved communities and child welfare institutions, embedding ESG principles into a traditionally meme-driven holiday.
Participating brands joined the newly launched Coinstore ESG Partner Program, signaling a shift toward socially aligned community marketing within the crypto space.
A Case for Community-Led Brand Building
With Pizza Day as a cultural anchor, Coinstore demonstrated how crypto-native narratives can evolve into high-engagement, global campaigns. By combining on-chain incentives, offline experiences, and philanthropic outreach, Coinstore positioned itself not only as a trading platform but also as a catalyst for community and cultural cohesion in Web3.
This event received support from renowned project partners including Cat in a dogs world, DIGIKA, Ethical Finance, Cryptobilis, TaskOn, and others.
Media partners for this event include: MetaEra, Odaily, BlockBeats, TechFlow, Mpost, Coingabbar, TokTimes, Blockpedia, Geekmetaverse, 36crypto Media, and KTRO.
About Coinstore
Accessibility. Security. Equity.
As a leading global platform for cryptocurrency and blockchain technology, Coinstore seeks to build an ecosystem that grants everyone access to digital assets and blockchain technology. With over 10 million users worldwide, more than 1,100 listed tokens including 100+ premium digital assets. Coinstore is dedicated to providing secure, professional, and accessible digital asset trading services.
As a pioneer in Launchpad, Coinstore’s Launchpad have shown remarkable performance, with an average ROI of prime exceeding 1,200%. Coinstore, the first choice for the initial launch.
