- PwC shifts crypto stance as US regulation signals stronger institutional support
- Clear stablecoin rules push PwC deeper into compliant digital asset services
- Big Four rivalry intensifies as major firms expand regulated crypto offerings
PricewaterhouseCoopers has adjusted its crypto position after years of restrained involvement, as it now views the US regulatory environment as supportive for compliant services. This change follows regulatory signals under Donald Trump, the current president of the USA, who eased institutional hesitation and strengthened leadership confidence.
Paul Griggs, PwC’s CEO and senior partner, said regulatory clarity reshaped internal risk assessments and reduced uncertainty around oversight and enforcement. Leadership changes at the US Securities and Exchange Commission also influenced PwC’s outlook, leading the firm to expect more predictable supervision that supports long-term planning.
Stablecoin rules influence PwC’s renewed confidence
Recent legislation also played a central role in PwC’s shift, with Griggs highlighting the GENIUS Act as a key step toward clearer and stable regulation of stablecoins. He explained that defined rules help institutions assess products with fewer unresolved compliance risks, making stablecoins more suitable for enterprise-level adoption.
Beyond stablecoins, PwC continues monitoring broader blockchain use cases, as tokenization remains an area expected to expand across financial markets. PwC’s move reflects a broader trend among large professional services firms adapting to regulatory clarity, supported by the company’s $56.9 billion global revenue base. The firm already works with a diverse range of digital asset clients, including crypto exchanges, financial institutions entering the sector, and public sector organizations.
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Crypto services expand across PwC’s client base
PwC now offers crypto accounting, cybersecurity, wallet management, and regulatory advisory services, with a focus on compliance-driven use cases rather than speculative activity. Griggs said PwC prepared carefully before expanding its crypto footprint, spending 10 to 12 months strengthening internal expertise and external capabilities.
This preparation allows PwC to deliver crypto work across audit and consulting divisions as client demand rises for structured market entry.
Big Four firms follow similar crypto paths
PwC’s expansion mirrors activity across the Big Four accounting firms, as Deloitte, Ernst and Young, and KPMG now provide crypto-related services. Deloitte focuses on blockchain consulting and sector partnerships, while Ernst and Young supports crypto tax and strategy needs, and KPMG emphasizes audits and cybersecurity.
Despite growing competition, PwC maintains a disciplined approach, with leadership stressing that services will scale only where delivery standards remain strong. Regulatory consistency remains central to PwC’s crypto strategy, as the firm views policy clarity as essential for sustained institutional participation.
Growing interest from governments and regulators also supports expansion, with PwC continuing to engage public sector bodies seeking guidance on digital asset frameworks. The shift highlights how regulatory tone can reshape corporate priorities, while PwC positions compliance as the foundation of its growing role in crypto services.
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