- XRP interest spikes as ETF launch nears, but timing remains key for buyers.
- Google searches for “Buy XRP” soar, echoing past post-rally retail trends.
- NYSE Arca clears leveraged XRP ETF, boosting institutional market access.
Interest in XRP is climbing fast as investors gear up for the official launch of the ProShares XRP Futures ETF, scheduled for July 18. The digital asset, which has seen a strong rally of over 445 percent in the past year, experienced a slight 2.7 percent drop in the last 24 hours. Despite this dip, rising retail attention is fueling debate over whether this is a smart entry point for new buyers.
Recent data from Google Trends shows that global searches for “Buy XRP” have spiked to a score of 32 out of 100 on the five-year scale. While this is the highest level in recent months, it remains below the December 2024 peak. Historical data shows that when search volumes peak, price momentum tends to slow. In previous cycles, XRP delivered its strongest gains before attention from the broader public kicked in.
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Between July 1 and July 14, XRP climbed 33 percent, touching a high of $3.02 before a mild correction. Institutional investors are believed to be taking profits ahead of the ETF launch. Meanwhile, price action between $2.82 and $2.87 shows signs of stabilization, possibly indicating short-term accumulation by larger holders.
Leveraged ETF Approval Intensifies Retail Buzz Around XRP
In a related development, NYSE Arca has approved two new ProShares ETFs — the Ultra XRP ETF and Ultra Solana ETF (SLON). These leveraged products are designed to deliver double the daily performance of their underlying assets.
Ultra XRP ETF, specifically, would become appealing to high-volume traders who want a short-term amplification of exposure.
The verification, as described in filings with the U.S. Securities and Exchange Commission, provides additional thrust to XRP’s institutional story. It is an indicator of increased regulatory familiarity with crypto-related investment instruments and a measure of accelerating market penetration of digital assets.
Nevertheless, the ProShares prospect does not mention XRP risks related to regulatory uncertainty and market manipulation concerns.
From late 2022 through 2024, XRP posted substantial gains during periods of low public interest. It increased by 44.5 percent during Q3 2022 and leaped by 58.8 percent in early 2023. The token went up another 235.7 percent in 2024, and that was even before the recent spike in search interest.
This escalation emphasizes the goings and comings of significant price movements preceding retail waves.
XRP still performs better than its peers, with Bitcoin rising 85.46 percent over the past year, BNB gaining 18.82 percent, and Ethereum declining by 9.66 percent. Solana, a now-expanding ecosystem, grew only by 4.5 percent.
Conclusion
XRP’s growing visibility and the approval of leveraged ETFs are pushing the token back into the spotlight. Yet, historical performance suggests the most significant returns happened when interest was low.
While the ETF launch may offer long-term potential, the current surge in curiosity could signal that smart money has already made its move.
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