- Trump Media invests $2B in Bitcoin to boost digital expansion.
- Truth Social set to launch its own cryptocurrency token soon.
- SEC approval fuels company’s crypto push and ETF application.
Trump Media and Technology Group has announced a massive $2 billion investment in Bitcoin and BTC-related securities. This move comes as the company prepares to launch a dedicated cryptocurrency token tied to its Truth Social platform.
Crypto now makes up two-thirds of Trump Media’s liquid assets, totalling $3 billion. The company believes that its strategy is concentrated on sustaining financial independence and expanding digital growth.
In conjunction with the $2 billion investment in Bitcoin, the other fund that will receive a leading dollar amount is the Bitcoin-associated options fund, which has a reserve of $300 million. The company said that such options can be transformed into Bitcoin afterward based on market trends.
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Trump Media revealed that these digital assets investments are to back the future of Truth Social token. Despite the lack of a timeline, the firm stated that the token would be critical in all its digital platforms.
Besides Truth Social, the firm operates Truth+, a streaming service, and is working on launching Truth.Fi, a fintech platform. The Truth.Fi service will reportedly focus on financial tools that are aligned with the company’s “America First” vision.
SEC Approval Unlocks Funding for Crypto and Token Plans
In June, the US Securities and Exchange Commission approved the company’s S-3 filing, enabling it to register the resale of shares. Such approval paved the way for Trump Media to raise $2.3 billion with 50 investors, and the funds obtained were used to fund the crypto outgrowth.
There were 56 million equity shares and 29 million convertible notes in fundraising. The SEC authorization allowed Trump Media the leeway to accumulate one of the most significant Bitcoin reserves of any public company.
Also, the firm has applied to start a spot Bitcoin ETF under the True Social brand. The proposed ETF would use Crypto.com as a custodian and further extend the firm’s presence in digital finance.
In the meantime, the institutional interest towards crypto is growing. Strategy has increased its Bitcoin holdings by over 10,000 BTC, pushing its total value above $71 billion with billions in unrealised profits.
Trump Media’s $2 billion Bitcoin strategy sets the foundation for its upcoming Truth Social token. The company’s broader fintech and crypto plans highlight its deep commitment to digital asset integration.
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