- Gemini prepares XRP card launch, unveiling massive Manhattan billboard campaign.
- XRP community anticipates August 25 reveal, marking critical adoption milestone.
- Crypto analyst John Squire predicts event could accelerate mass XRP adoption.
Gemini has set the stage for a significant development that directly targets XRP holders. According to the exchange, a new XRP-focused product will be officially revealed on August 25, with early promotion already visible in New York.
On Thursday, the company previewed the announcement with a billboard in Manhattan’s busiest commercial areas. This public campaign indicates that Gemini is taking further steps to increase its XRP offerings following recent attempts to add more value to the token holders.
Gemini Expands Its XRP Commitment
Gemini began integrating XRP into its credit card program earlier this year, allowing users to earn up to 4 percent cashback. To build on that move, the exchange is about to launch an XRP-focused card that further establishes its ties with the Ripple community.
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Prepare your bags. pic.twitter.com/PuZPmaZXwZ
— Gemini (@Gemini) August 21, 2025
Although most people have embraced the new product, not everyone has reacted positively to it. The move has been criticized by customers who focus on Bitcoin, who say that XRP is centralized. In the meantime, not all XRP enthusiasts are confident that the launch will greatly improve the token’s poor market performance.
From Opposition To Adoption
The announcement marks a dramatic reversal in Gemini’s history with XRP. Ripple had tried to list its token on the exchange before, but co-founder Tyler Winklevoss previously rejected its request, even turning down an alleged $1 million incentive. That stance led to open friction with the XRP community.
Nevertheless, Ripple’s partly successful lawsuit against the U.S. Securities and Exchange Commission in 2023 made Gemini reverse its decision. The exchange has since added XRP, and the new product launch on August 25 is its most obvious indicator of backing the asset.
Growing Market Anticipation
Crypto commentator John Squire has suggested the billboard campaign could be a turning point for XRP. He noted that “mass adoption is coming fast” and emphasized that the August 25 launch “could change everything.” This publicity campaign is making the occasion an essential date in traders’ and XRP enthusiasts’ calendars.
The upcoming launch positions Gemini closer to the XRP community than ever before. August 25 has become a landmark date in the history of token adoption, and the whole market has high expectations of it.
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