Binance CEO, Changpeng ‘CZ’ Zhao recently shared the story behind the creation of the company’s impressive logo. In a recent post on X (formerly Twitter), he shared a breakdown image of the steps involved in piecing the logo together.
Attached to the post is a Medium link dated December 2018 where he explained everything in detail including how he got a tattoo of the logo on his arm alongside his early co-founders.
According to the post on Medium, the logo was created in the summer of 2017. Sixteen months later, he met up with his friends Luke and Gareth in Singapore and the discussions about getting it tattooed on their arm came about.
Interestingly, the logo was created in the same year when Binance launched with the help of an initial coin offering.
The story behind the Binance logo
According to CZ, he and his team tried different variations to create the logo. The team wanted to represent the bids and asks on the crypto exchange with two squares as well as “echoing” the “Binary” word in Binance. In case you are not familiar, Binance stands for “Binary Finance.”
You may not know the origin of the #Binance logo.https://t.co/uSNK14zvGq pic.twitter.com/Gn5WGHIti7
— CZ 🔶 Binance (@cz_binance) September 17, 2023
In the first step, the team had two squares on top of each other as seen in the image in his tweet. However, the image looked like a “digital 8” which didn’t feel right. Moving on, Tang – the Binance designer at the time, suggested other variations and ended up putting two diagonal squares on top of each other with a slight overlap as seen in Figure 2.
Noticing this, it made sense to CZ. He pointed out that he liked the design and explained that an overlap between the two diagonal squares would signify a trade. However, it still didn’t feel like a logo.
Another idea came up. The team decided to house the two diagonal squares in a bigger square, more like a game board where the other two first two squares sit as seen in Figure 3.
The inclusion of the bigger board would signify a “playground” where things happened which is exactly what a cryptocurrency exchange is. Even though this looked appealing to the team, it still looked weak.
To make the logo look better, the Binance designer decided to thicken the line and this eventually made sense to CZ. “Suddenly everything changed. I knew we had our logo,” CZ said.
“The thickened lines made things look good, but more importantly, it created three smaller blocks in the middle, which formed a chain. A blockchain. And the middle block also represents trades, like a DEX perhaps,” he added.
Getting a Binance logo tattoo
Sixteen months after the logo was created and Binance had launched, CZ, Gareth, and Luke Wagman – founder of CoinMarketCap met in Singapore and decided to get the logo tattooed on their arm.
At the time, Luke already had a tattoo of Bitcoin and his own company CoinMarketCap tattooed on his arm. He led the charge to add the Binance logo to the list and even though CZ never had a tattoo before, he made up his mind to follow the trend and have it tatted on his right arm.
Finally, Changpeng Zhao expressed his honor, having his first tattoo done alongside his friends Luke and Gareth.
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