- PublicSquare adds crypto leader Caitlin Long to accelerate bitcoin plans.
- Company eyes stablecoin payments as part of digital asset strategy.
- Long’s expertise to guide treasury shift toward crypto integration.
PublicSquare has appointed Caitlin Long, CEO and founder of Custodia Bank, to its board of directors as the company advances its digital asset strategy. This move comes as PublicSquare pushes further into crypto finance with plans to integrate bitcoin and stablecoins into its operations.
Long brings decades of combined experience in traditional finance and blockchain innovation. Her contribution to the board is a response to the company’s desire to implement crypto-based treasury and payments systems, as applied by PublicSquare.
In May, the business stated that it planned to invest a part of the corporate treasury in bitcoin and yield-bearing stablecoins. It also expressed an intention to consider including stablecoin payment in its e-commerce platform.
Nonetheless, the actual finances have not been confirmed regarding whether digital assets were indeed purchased or deployed.
Also Read: White House Crypto Report Proposes Strategic Bitcoin Reserve, New Regulatory Rules
Chairman and CEO Michael Seifert added that Long’s position will play a pivotal role in expanding the company’s treasury management using digital assets. The appointment indicates a high-level dedication to establishing a more sophisticated fintech base within the platform.
Long’s Appointment Strengthens PublicSquare’s Crypto Integration Plans
The company is aligning its leadership with a broader vision that mirrors President Donald Trump’s pro-crypto stance. In December, Donald Trump Jr. also joined the board of PublicSquare, strengthening its political and strategic ties.
The president has publicly stated this, encouraging the U.S. to become the world center of cryptocurrency.
PublicSquare is a values-driven marketplace introduced in 2021 that allows consumers and businesses to find new ways to connect to conservative values. It is part of a broader business revolutionizing its financial instruments to stay in line with its brand purpose.
Long’s experience and skills in digital asset regulation and blockchain banking will allow her to overcome the main legal and practical difficulties. Her opinions can form a crucial point regarding this publishing house’s application of crypto in payments and treasury systems.
Caitlin Long’s arrival on the board marks a significant milestone in PublicSquare’s transition into the digital asset space. Her leadership is poised to influence the platform’s crypto expansion in the months ahead.
