- Strategy adds 855 Bitcoin as prices dip below its average cost
- Bitcoin volatility fails to deter Strategy’s long term accumulation plan
- Market bets favor Strategy reaching 800,000 BTC despite price pressure
Strategy increased its Bitcoin holdings during a volatile week that briefly pushed prices below its long term cost basis. The move came as market sentiment weakened following a sharp weekend sell off.
Strategy buys into weakness as volatility spikes
The company purchased 855 Bitcoin for roughly $75.3 million during the pullback at an average price of about $87,974 per coin, as shown in a regulatory filing. Earlier in the week, Bitcoin traded above $87,700 and climbed close to $90,000 before selling pressure intensified and pushed prices below $75,000, followed by a modest rebound.
This drop carried particular importance for Strategy because Bitcoin briefly traded below the firm’s average purchase price for the first time since late 2023. Despite that signal, Strategy moved forward with the acquisition, reflecting continued confidence during a period of price weakness.
Following the purchase, Strategy’s total Bitcoin holdings rose to 713,502 BTC, bringing its cumulative Bitcoin investment to roughly $54.26 billion over several years. As a result, the company’s average purchase price across all holdings now stands near $76,052 per coin.
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Past downturns show a familiar pattern
Strategy’s response mirrors its actions during earlier market downturns, after the firm adopted its Bitcoin treasury strategy in August 2020. Two years later, Bitcoin traded below the company’s average cost for the first time, and in May 2022 prices fell under $30,000 while Strategy’s cost basis remained slightly higher.
Consequently, the company slowed its buying pace throughout 2022 and acquired just 8,109 Bitcoin as market pressure persisted. Bitcoin stayed below the firm’s cost basis until late August 2023, followed by another short lived decline.
During that extended period below cost, Strategy completed seven purchases totaling 28,560 Bitcoin, which represented roughly 22% of its holdings at the start of that phase. The pattern highlights a consistent approach during prolonged price weakness.
Market expectations remain resilient
Despite renewed volatility, expectations around Strategy’s continued accumulation remain strong, as Polymarket data shows traders assigning high odds to further Bitcoin purchases through 2026. At the same time, bearish sentiment around near term price action has increased across prediction markets, reflecting growing caution among traders.
To reach 800,000 Bitcoin, Strategy would need to acquire at least 87,000 additional coins by the end of 2026, a target that suggests continued buying regardless of short term price movements. This trajectory points to sustained accumulation even during periods of market weakness.
The approach reflects leadership under Michael Saylor and reinforces Strategy’s position as the largest public Bitcoin holder, underscoring its long term commitment. Strategy’s latest purchase shows a steady accumulation strategy during market stress, as the firm continues adding Bitcoin even while prices test its long term cost basis.
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