MicroStrategy, rebranded as “Strategy,” has acquired 3,459 Bitcoin between April 1 and April 13, 2025. The purchase cost the firm approximately $285.8 million, an average price of $82,618 per coin.
Executive Chairman Michael Saylor said the acquisition comes after a short break in the company’s steady Bitcoin buying strategy. The move signals Strategy’s continued confidence in Bitcoin as a long-term store of value, even amid financial losses.
Despite a reported net loss of $5.91 billion in Q1 due to Bitcoin’s price drop, the firm expanded its holdings. Bitcoin dropped to approximately $74,000 after reaching its peak at $109,000 during Q1, decreasing its value by 11.82 percent.
The significant market drop occurred simultaneously as Donald Trump began his trade tariff initiative, which sparked worldwide apprehension.
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The April 13 data showed that Strategy possessed 531,644 Bitcoins within its portfolio. The company purchased Bitcoin assets at an average price of $67,556 per coin for approximately $35.92 billion. The company currently achieves a Bitcoin yield of 11.4% throughout 2025 across its holdings.
Investors React as Bitcoin Strategy Continues Despite Deep Quarterly Losses
While Strategy faces heavy paper losses from the asset’s declining price, its decision to buy more has sparked renewed market interest. Investors reacted positively to the latest Bitcoin accumulation, with MicroStrategy’s stock (MSTR) jumping 10 percent in 24 hours and 15 percent over the week.
After Trump agreed to postpone his trade regulations for 90 days, the stock market rallied. Market sentiment improved through this brief delay because traders experienced momentary market stabilization.
The total market cap throughout the crypto market slipped to $2.69 trillion during this period. Bitcoin maintains a trading position near $84,672 while facing obstacles at approximately $86,000. The real-world asset token MANTRA (OM) lost almost its entire value to $0.42 after security issues caused a rug pull incident that led to a 95 percent price decrease.
Conclusion
Despite substantial quarterly losses, MicroStrategy’s latest Bitcoin acquisition reinforces its aggressive digital asset strategy. The company’s continued buying strengthened its market position and increased its stock value.
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