Strategy Inc., formerly MicroStrategy, has emerged as the undisputed leader in corporate Bitcoin holdings. The company holds 77 percent of all Bitcoin owned by public companies, totaling nearly 700,000 BTC.
According to Bitwise Asset Management, corporate Bitcoin holdings have risen sharply since 2019. Public companies that once held almost no Bitcoin are now a significant force in the market, with Strategy leading the way through consistent and aggressive accumulation.
Michael Saylor, co-founder of Strategy, revealed that over 13,000 institutions and 814,000 individual investors currently hold company shares. Furthermore, an estimated 55 million people have indirect exposure to Bitcoin through ETFs, mutual funds, pensions, and insurance plans that include Strategy’s stock in their portfolios.
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This broad ownership structure has made Bitcoin exposure more widespread than ever before. Investors who may not directly buy Bitcoin now gain exposure simply by holding MSTR shares or related financial products.
Strategy’s approach, often involving debt-financed Bitcoin purchases, has set a new precedent for corporate treasury management. Others closely watch the company’s model, considering similar strategies to hedge against inflation and fiat currency risks.
Wider Exposure Through Funds and Institutional Channels
Beyond direct shareholders, many pension funds, insurance firms, and ETFs also hold MSTR shares. This network allows indirect Bitcoin ownership to reach millions of people across different investment channels.
Few businesses today hold Bitcoin directly, yet the wide distribution of corporate stocks has produced an expanding number of Bitcoin-connected investors. This developing structure transforms the way conventional markets operate with digital assets.
Metaplanet has taken steps to duplicate this Strategy in the Japanese market. As of April 21, 2025, Metaplanet held 4,855 Bitcoins, with a year-to-date percentage return of 119.3. Increased corporate Bitcoin adoption by Metaplanet marks an expansion of Asian interest, which will drive global adoption.
Experts predict only limited amounts of direct Bitcoin ownership by corporations, yet its appearance in investment products allows widespread participation by millions of investors. This structure generates Bitcoin exposure through alternative means that bypass actual ownership and direct crypto platform involvement.
Corporations’ adoption of Bitcoin continues to rise under the guidance of strategic initiatives. More companies adopting indirect Bitcoin exposure strategies will expand investment access to an increasing number of global investors.
Conclusion
Through its extensive reach Strategy has substantially increased worldwide indirect Bitcoin ownership by companies. The development of institutional strategies enables millions of users to interact with Bitcoin indirectly.
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