What Happened to NFTs? Insights from Industry Experts


What Happened to NFTs? Insights from Industry Experts

Non-fungible tokens, which you also call (NFTs) were officially created in 2014 but gained popularity between 2021 and 2022. They were promising revolution in how we perceive ownership and value in the digital realm.  

These unique digital assets, recorded on blockchain technology, captured imaginations and wallets alike. From digital art to virtual real estate, NFTs seemed poised to transform various industries.

However, as swiftly as they rose to prominence, what happened to NFT now? Today, through this guide, you will delve into the journey of NFTs, exploring the latest NFT news from industry experts to understand their meteoric rise, dramatic fall, and potential future.

The NFT Boom: Unpacking The 2021 Gold Rush

Before we move ahead on the latest NFT news insights, let’s take you back to 2021.


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Key Factors Driving The Initial Surge

First, let’s check out what happened to NFT in 2021.

  • Covid-19 Pandemic And Digital Asset Interest

The NFT market’s explosive growth coincided with the COVID-19 pandemic.

As lockdowns forced people to spend more time at home, online engagement skyrocketed. Bina Ramamurthy, a professor at the University of Buffalo, notes that this shift created a perfect environment for digital assets like NFTs to thrive. People stuck at home were psychologically more geared to buy digital assets, leading to increased interest in NFTs and other cryptocurrency-related investments.

  • High-Profile Sales And Celebrity Involvement

Celebrity endorsements and high-profile sales were crucial in catapulting NFTs into the mainstream. In March 2021, digital artist Beeple sold an NFT titled “Everyday: The First 5000 Days” at Christie’s auction house for $69.3 million. This sale caught global attention and sparked widespread interest in NFTs.  

Celebrities quickly jumped on the bandwagon. Justin Bieber purchased a Bored Ape NFT for $1.29 million, while Gary Vaynerchuk invested $32.6 million in 59 CryptoPunks. Even Dolly Parton got involved, further fueling the hype and attracting more investors to the space.

Market Statistics At The Peak

At its zenith in 2021, the NFT market reached a staggering value of $25 billion. Weekly traded values soared to unprecedented heights, with some weeks seeing over $2 billion in NFT trades. The most expensive NFT ever sold, “The Merge,” fetched an astounding $91.8 million. Jack Dorsey’s first tweet was tokenized and sold as an NFT for $2.9 million, exemplifying the frenzied market where seemingly mundane digital items could command astronomical prices.

The Bubble Bursts: Analyzing The NFT Market Decline

Current Market State

Fast forward to 2023, and the picture looks dramatically different. The NFT market experienced a significant downturn in 2023, with many collections losing value and trading volumes plummeting. However, by the end of 2023, there were signs of renewed interest and vitality in the market, as sales exceeded $1.5 billion in December. 

As of 2024, the NFT market has shown signs of recovery and maturation. While not reaching the heights of the 2021 boom, the sector has stabilized and found more sustainable use cases. According to NFTGo data, transaction volumes have decreased compared to previous years but remain significant, with about 4.33 million ETH in transactions recorded.

The market has shifted towards smaller-scale, diverse, and more affordable NFT projects. There’s a trend towards NFTs that blend virtual and real-world applications, allowing consumers to participate in the Web3 ecosystem more easily and inexpensively. Major brands like Starbucks, Nike, and Louis Vuitton have entered the space, lending credibility to NFTs.

Sports and entertainment industries use NFTs for fan engagement and collectibles. Gaming dominates with in-game assets and virtual real estate. NFTs are explored for proof of ownership in tangible assets and digital identity verification. Utility-driven projects, including sustainability initiatives, are gaining traction. 

While challenges like regulatory uncertainties persist, the market is maturing towards more stable and diverse applications. This shift indicates a move away from purely speculative uses, suggesting a more sustainable future for NFT technology across multiple industries.

Factors Contributing To The Decline

  • Oversaturation Of The Market

One of the primary reasons for the NFT market’s decline was oversaturation. As Ramamurthy points out, “Everybody spun up an NFT for their project,” leading to a flood of NFTs in the market. This oversupply meant that NFTs’ perceived scarcity and uniqueness, which initially drove their value, began diminishing.

  • Shift In Investor Sentiment

As the initial excitement wore off, investor sentiment shifted. Many realized that the astronomical prices paid for some NFTs were unsustainable. Isaac Patka, co-founder of Shield3, suggests that the early adopters who inflated NFT prices were often wealthy individuals with excess cryptocurrency, creating an artificial bubble.

  • Broader Cryptocurrency Market Struggles

The decline in NFT values coincided with broader struggles in the cryptocurrency market. The collapse of major crypto exchanges like FTX in late 2022 and the overall volatility of cryptocurrencies contributed to a loss of confidence in digital assets, including NFTs. The Terra blockchain’s collapse in May 2022, where digital coins TerraUSD and LUNA lost 99% of their value, further eroded trust in the crypto ecosystem.

  • Socio-Economic Factors

The post-pandemic economic landscape also played a role. As people returned to normal life and faced rising inflation, many had less disposable income to spend on speculative digital assets. This shift in spending priorities contributed to the cooling of the NFT market.

Expert Insights: Understanding The NFT Trajectory

  • Supply And Demand Imbalance

Alex Rawitz, COO of Digital Infrastructure Inc., highlights the fundamental issue of supply outpacing demand. The ease of creating NFTs led to a market flooded with digital assets, many lacking real value or utility. This oversupply and diminishing demand inevitably led to a market correction.

  • The Role Of Speculation And Hype

Experts agree that much of the NFT boom was driven by speculation rather than intrinsic value. The promise of quick profits attracted many investors, creating a hype cycle that was ultimately unsustainable. Bill Gates famously criticized NFTs as being “100% based on greater fool theory,” suggesting that their value depended solely on finding someone willing to pay more for them.

  • Lack Of Real-World Utility In Many Projects

Many NFT projects failed to deliver on promises of utility or long-term value. Rob Hollands, CEO at Metacask, emphasizes the need for NFTs to move beyond simple collectibles and provide tangible benefits to users. The lack of practical applications for many NFTs contributed to their decline in value once the initial hype faded.

  • Environmental Concerns And Energy Consumption

The environmental impact of NFTs, particularly those minted on energy-intensive blockchain networks like Ethereum, became a point of criticism. This concern led some potential buyers and creators to reconsider their involvement in the NFT space, further dampening demand.  

Lessons Learned: What The NFT Crash Teaches Us?

The Importance Of Real Value In Digital Assets

The NFT crash shows us that digital items need to have real value. Just being rare isn’t enough. Future NFTs must be useful or important to people to keep their value. Successful NFT projects must offer more than just a digital picture or token.  

Be Careful With Risky Investments

NFT prices’ quick rise and fall teach us to be careful with risky investments and to understand what we’re buying. Don’t rush into investments that promise to make you rich quickly without good reasons or support.  

NFTs Need Practical Uses

For NFTs to stick around, they need to do more than just be collectibles. Experts say NFTs should solve real problems or improve existing systems. More serious investors might become interested if they become more useful in everyday life, and the market could become more stable.  

The Future of NFTs: Evolving Beyond the Hype

Now that you understand what happened to NFT let’s look at its future.

Potential Applications In Various Industries

  • Real Estate And Property Rights

NFTs could find a place in real estate, potentially streamlining property ownership records and transfers. These could represent deeds or titles, making property transactions more efficient and transparent.  

  • Gaming And Virtual Assets

The gaming industry remains a promising area for NFTs, where they can represent unique in-game items or characters with real-world value. This application aligns well with existing gaming economies and could provide more ownership and transferability of virtual assets.

  • Intellectual Property And Royalties

NFTs could revolutionize how creators manage and monetize their intellectual property, potentially offering more direct and transparent royalty systems. This could benefit artists, musicians, and content creators and even revolutionize Digital marketing.

Focus On Utility And Problem-Solving

Experts agree that the future of NFTs lies in their ability to solve real problems. Aigerim Omarbekova, VP of Marketing at Race Kingdom, suggests exploring governmental and corporate applications of NFTs to expedite regulation and mass adoption. For example, NFTs could be used to represent academic credentials, making verification processes more efficient.  

Integration With Real-World Experiences And Benefits

Rawitz envisions NFTs providing tangible benefits, such as exclusive events or special merchandise access. Integrating digital ownership with real-world perks could drive sustainable interest in NFTs. For instance, a music NFT could grant access to exclusive concerts or meet-and-greets with artists.


The NFT market’s rollercoaster ride offers crucial lessons. Despite the hype fading, experts see NFTs evolving toward real-world utility. The latest NFT news suggests a shift from speculation to practical applications. While the gold rush is over, NFTs may experience a renaissance focused on genuine value and innovation. This first wave will likely shape more robust digital assets in the future.

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Victor Swaezy is a crypto-journalist with more than 3 years of experience in covering blockchain technology and digital currencies news. Known for his comprehensive reporting, Victor has contributed to leading industry publications, providing market participants with the required knowledge to make informed decisions. When he is not working, he loves to watch movies and have a good time.