HomeMarket News

World Liberty Financial Unveils Strategy for Tokenizing Real-World Assets

World Liberty Financial Unveils Strategy for Tokenizing Real-World Assets

  • World Liberty expands RWA tokenization with USD1 stablecoin for trading.
  • CEO Zack Witkoff unveils key commodities for tokenized asset growth.
  • WLFI governance token empowers users to shape World Liberty’s future.

World Liberty Financial, a crypto venture with ties to the Trump family, outlined its latest growth strategy at the Token2049 conference. The company is making significant strides in the realm of real-world asset (RWA) tokenization, aiming to bridge the gap between decentralized finance (DeFi) and traditional markets.


The initiative centers around pairing tokenized tangible assets with World Liberty’s USD1 stablecoin, which has rapidly gained traction in the market.


CEO Zack Witkoff highlighted the company’s active push into tokenizing key commodities such as oil, gas, cotton, and timber. By pairing these assets with USD1, World Liberty intends to offer transparent, secure, and efficient trading solutions. Witkoff emphasized that on-chain trading of these assets would usher in a new era of stability and transparency.


Also Read: Foresight Ventures Launches $50 Million Stablecoin Fund to Strengthen Financial Infrastructure


Stablecoin Growth and Institutional Support

USD1, World Liberty’s flagship stablecoin, has quickly climbed the ranks to become one of the largest stablecoins globally, with a market cap of approximately $2.7 billion. The stablecoin is backed 1:1 by assets held in regulated institutions, providing a strong foundation for secure trading.


Additionally, USD1 operates on major blockchains, including Ethereum, Binance Smart Chain, and Solana, and has recently expanded to Aptos.


The company’s governance token, WLFI, is already listed on major exchanges like Binance and OKX, enabling users to participate in decision-making within the ecosystem. The governance token aims to position itself as “the voice of the people” guiding the platform’s future direction. Recently, institutional backing has increased, with the UAE-based Aqua 1 Foundation investing $100 million in WLFI tokens.


Global Vision and Consumer Financial Expansion

World Liberty Financial is positioning itself for global adoption, with co-founder Donald Trump Jr. asserting that the platform is designed for widespread use. While the project has backing from the Trump family, the team stresses that the initiative is purely a business venture, not a political one.


Looking ahead, World Liberty is venturing into consumer financial services, including the development of a debit card slated for release in 2025 or 2026. The company is also building a mobile app and wallet system to offer seamless access to digital assets and payment solutions.


Also Read: Foresight Ventures Launches $50 Million Stablecoin Fund to Strengthen Financial Infrastructure