Virgin Voyages has announced it will accept Bitcoin as payment starting in 2025, becoming the first cruise line to do so. This bold move signals the company’s efforts to attract crypto-savvy travelers and redefine luxury cruising.
In addition to accepting Bitcoin, Virgin Voyages introduced its new “Annual Pass” program, offering unlimited cruises for a flat fee. This combination of cryptocurrency adoption and an all-inclusive travel offering represents Virgin’s ongoing push to embrace innovative trends and cater to a high-net-worth clientele.
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Virgin Voyages Annual Pass: Unlimited Cruises for Luxury Travelers
The new Annual Pass program offers unlimited cruises for a whole year at an upfront cost of $120,000 plus taxes. Each pass contains a Sea Terrace cabin for two passengers with a private balcony, internet connection, laundry, and a $100 bar credit per cruise.
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The offer is made on a first-come-first-served basis and has been developed in response to Virgin’s previous very successful ‘Season Pass’ campaign that was launched to support remote workers. The Annual Pass is for folks who are always on the road, those who have to work remotely, and those who enjoy freedom during their well-deserved trip.
By so doing, Virgin Voyages, when launched, will offer its travelers a single booking opportunity that will give them a chance to tour two different destinations. This provides unrivaled, convenient access to luxury for those willing to travel the world in style. It also serves the population interested in the comfort and convenience factors when traveling.
Virgin Voyages is known for its innovative approach to luxury travel, and this new shift to Bitcoin payments reinforces the brand’s focus on staying ahead of emerging trends. Bitcoin, the world’s leading cryptocurrency by transaction volume, is seen as an ideal choice for attracting affluent crypto investors.
Virgin hopes that this move will bring crypto enthusiasts and high-net-worth individuals, often called “crypto whales,” aboard its luxury voyages. While Virgin Voyages has not yet confirmed whether it will accept other cryptocurrencies, the exclusive focus on Bitcoin highlights the currency’s growing influence in the luxury market.
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Maxwell Mutuma
Maxwell is a crypto-economic analyst and Blockchain enthusiast, passionate about helping people understand the potential of decentralized technology. He writes extensively on topics such as blockchain, cryptocurrency, tokens, and more for top publications such as Coingape, Coin Edition, and The Coin Republic. His goal is to spread knowledge about this revolutionary technology and its implications for economic freedom and social good.