Ripple’s behind-the-scenes political efforts are now coming to light as the company takes a lead role in reshaping crypto policy in the United States. Following a lengthy legal battle with the U.S. Securities and Exchange Commission, Ripple has shifted its focus to influence lawmakers and regulations from within the system.
The blockchain firm recently released an educational video featuring its Global Co-Head of Policy, Lauren Belive. In the video, she emphasized the need to reach out directly to policymakers to get bright and fair regulations for the crypto sector. Quoting a line from The West Wing, she said, “Decisions are made by those who show up,” a phrase which encapsulates Ripple’s new strategy.
As the SEC, under former Chief Gary Gensler, forced higher enforcement actions in the crypto space, Ripple chose to focus more on advocacy. The lawsuit that began in 2020 under Jay Clayton subsequently resulted in a settlement. This regulation followed when Paul S. Atkins, an anti-crypto chairperson, assumed control of the agency.
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Bipartisan Engagement Gives Ripple New Influence in Washington
Believe revealed that Ripple invested heavily in political outreach during the 2024 campaign cycle. The company participated in major national events, including the Republican National Committee and the Democratic National Committee. Ripple also attended President Donald Trump’s inauguration and the White House’s first-ever Crypto Summit.
These moves were part of a bigger plan to educate both sides of the aisle about Ripple’s technology and the importance of innovation-friendly policies. According to Belive, this played its part in bringing about a pro-crypto Congress and a president pro-crypto in power today.
Ripple is addressing lawmakers to ensure it develops a balanced and effective regulatory framework for digital assets. The company seeks to have a U.S. policy that supports innovation without compromising investors’ protection and financial integrity.
Conclusion
Ripple’s deliberate political involvement has positioned it as a central figure in the push for crypto regulation. By embedding itself in the political process, the company is protecting its future and helping shape the direction of crypto law in the United States.
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